Back to the Start - Guy Fieri
CA Lottery - Back to the Start
The California Lottery wanted to raise awareness that all lottery revenue goes to California’s public schools. So we made a year-long campaign, consisting of emotional documentary films featuring celebrities returning to their schools to thank their favorite teacher. These films were supported with influencer marketing and microcontent, all of which invited the audience to join in and #ThankATeacher. The campaign resulted in a 40% swing in brand affinity, and was used as a best-in-class case study by Facebook.
Back to the Start - Venus Williams
Back to the Start - Haim