My Story - The Parsons

Once a year, Jeep enthusiasts from across the globe converge on Moab, UT to enjoy some of the world’s greatest off-roading trails. In 2016, Jeep asked us for basic event coverage, but we saw an opportunity to make a richer connection with the audience. We built a video series around stories, and came away with four profiles of die-hard Jeep fans. Utilizing nimble video crews, we embedded with the participants and experienced the event from each of their perspectives. By combining performance vehicle footage with personal stories, we were able to transcend #truckporn and give our audience a deeper, more meaningful connection to the brand.

My Story – Ber Knight

My Story – Dewayne Wheeler

My Story – Orly Markscheid