A great idea, well executed, is a powerful thing. To promote the US Open, we thought it would be fun to send real ball boys and girls out into the city streets to brush up on their skills for the upcoming tournament. The result was a hilarious hidden camera video, shot on a minuscule budget, but resulting in massive audience engagement. In fact, the video performed so well on Facebook that our client, the USTA, decided to run it as a national TV spot on ESPN during the tournament.